Start here
A working review of a real business, in twenty minutes.
Not an introduction to the method. A demonstration of it — on a real e-commerce site, with real numbers and the real fixes I'd sequence.
Video — coming soon
01
What you'll see
A real e-commerce homepage, cart flow and paid ad — reviewed live, no edits.
02
Why it matters
The pattern is the point. Once you see it once, you see it everywhere.
03
What to do after
Apply the checklist at the end to one page of your own site. Or book a call.
Want the checklist and the follow-up teardown?
Email only. No newsletter blast. One follow-up, then you'll never hear from me again unless you ask.