About
I spent years building and scaling digital products.
Today I help businesses apply the same decision-making frameworks to grow revenue, improve customer experience and scale with confidence.
Track record
The work behind the advisory.
Revenue acceleration
72.6% Y/Y sales acceleration; 22% Y/Y revenue growth; top 1% industry NPS — from rebuilding a high-consideration purchase journey and pricing algorithms.
Regional scale
27% user growth across six Southeast Asian markets; 30% support workload reduction; 8M+ daily users at peak — driven by localisation and a chatbot built for operational complexity.
Conversion and checkout
16.3% payment conversion lift; 41.2% checkout time reduction — from overhauling a fintech purchase experience.
Operating leverage
S$9.77M P&L on S$18B annual GTV — driven by inventory-based position netting, automated FX hedging and treasury management.
Not a CV section. Just enough to answer "has this person seen what scale actually looks like?" — before you ask. Names are kept off the site until I have explicit permission to share them.
Why
The honest version.
I spent a decade making the decisions that separate businesses that compound from businesses that stall. The frameworks that work at scale work earlier too — most founder-led SMEs just don't have anyone senior enough in the room to apply them. The X Method is what changes that, without asking you to hire someone full-time you can't yet justify.