For founder-led businesses in ASEAN
I help founders find where growth is leaking — and fix it.
Senior product and growth judgment for the decisions that compound. Founder-to-founder — without the full-time hire.
Where to start
Which of these sounds like your business right now?
- 01"We're getting traffic, but not enough of it is turning into customers."
- 02"People visit. They don't buy."
Also common — write-ups on the way
- "It's hard to explain what makes us different."
- "Everything feels reactive — we're always firefighting."
- "We need senior growth judgment — but not another full-time hire."
Track record — from operating roles and advisory work
0.0%
Y/Y sales acceleration on a high-consideration purchase journey, after rebuilding the experience and pricing logic.
0%
Regional user growth across six Southeast Asian markets, driven by localisation and a chatbot serving 8M+ users at peak.
0.0%
Payment conversion lift on a fintech checkout, alongside a 41.2% reduction in checkout time.
0
Founder-led brands worked with since moving into advisory.
The operator
One senior operator. Not an agency.
I've spent the last decade building and scaling digital products — consumer chat to 1M+ monthly users across ASEAN, US insurance platforms serving 10,000+ daily, fintech infrastructure others depend on.
The X Method is what I do now: senior product and growth judgment for founder-led businesses that need the decisions but not the full-time hire. Founder-to-founder, no vendor theatre.
Growth is a series of small, correct decisions repeated. Most businesses don't have a growth problem — they have a decision problem.
The method
How this works, in one paragraph.
Called The X Method because there are four of them — eXplore, eXamine, eXecute, eXpand.
- 01
I find where growth is leaking.
Not with an audit template. With a working session against your real numbers, your real funnel, and your real customers.
- 02
I prioritise what actually matters.
Most businesses have twelve problems and can only fix three at a time. I name the three.
- 03
I help you fix it — or fix it with you.
Diagnostic, project, or ongoing partner. The engagement shape is a consequence of the problem, not a menu.