For founder-led businesses
I help founders find where growth is and fix it.
Helping businesses get more customers, convert more sales and scale smarter. Better decisions, better customer experiences, better business.
Where to start
Does this sound like your business right now?
- 01"We're getting traffic, but not enough of it is turning into customers."
- 02"People visit. They don't buy."
Also common — write-ups on the way
- "It's hard to explain what makes us different."
- "Everything feels reactive — we're always firefighting."
- "We need senior growth judgment — but not another full-time hire."
Track record — from operating roles and advisory work
0.0%
Y/Y sales acceleration on a high-consideration purchase journey, after rebuilding the experience and pricing logic.
0%
Regional user growth across six Southeast Asian markets, driven by localisation and a chatbot serving 8M+ users at peak.
0.0%
Payment conversion lift on a fintech checkout, alongside a 41.2% reduction in checkout time.
0
Founder-led brands worked with since moving into advisory.
Behind The X Method
One senior operator.
Not another agency.
Not another freelancer.
Not another full-time hire.
The X Method exists because growing businesses don’t just need more ideas—they need clarity on what to do next.
I spent the last decade building and scaling digital products across fintech, consumer technology and enterprise platforms. Today, I bring the same structured thinking, prioritisation and execution frameworks to founder-led businesses that need senior strategic support without building a full in-house product or growth team.
Clarity drives better decisions.
Better decisions build better businesses.
The method
How this works, in one paragraph.
Called The X Method because there are four of them — eXplore, eXamine, eXecute, eXpand.
- 01
I find where growth is leaking.
Not with an audit template. With a working session against your real numbers, your real funnel, and your real customers.
- 02
I prioritise what actually matters.
Most businesses have twelve problems and can only fix three at a time. I name the three.
- 03
I help you fix it — or fix it with you.
Diagnostic, project, or ongoing partner. The engagement shape is a consequence of the problem, not a menu.